DishMark

One consolidated report, and the evidence behind every line of it.

The same frozen result drives the portal, the PDF, the workbook and the audit file — so two people reading the same report cannot arrive at different numbers.

Sections in every report

Executive summary

The principal findings in plain sentences: the most widely offered dishes, what they typically cost, where pricing is least consistent, and what has changed since the comparison period. Every sentence traces to a figure elsewhere in the report.

Benchmark prices

For each dish and service channel: the lowest, 25th percentile, typical, 75th percentile and highest price, with the number of establishments and observations behind each. A range strip shows every establishment's price, the interquartile band and the typical figure. Outliers beyond 1.5× the interquartile range are flagged, not deleted.

Coverage funnel

How many establishments were discovered, how many fell within your allowance, how many were checked, how many had a readable menu, and how many had identifiable prices — plus a named reason and count for every establishment that dropped out.

Common items

Which dishes appear most often, as a share of the establishments whose menus we could read. Establishments without a readable menu are excluded from the denominator rather than counted as not offering the dish.

Price distribution

Histograms for the most widely stocked lines, showing where the market clusters rather than only how wide it spreads. Bucket widths snap to familiar money increments.

Breakdowns

The same figures split by establishment type, ownership (independent, chain, franchise), location and cuisine, so a national median never hides a local reality.

Establishment directory

Every establishment inside your allowance, with its type, ownership, distance, item count, median price, when it was last checked and a link to the menu we read. Establishments where no menu was found are listed as such.

Price trends

Twelve-month series for the best-observed lines in your area, with the interquartile band behind the median. Measured over a matched panel of establishments, so the line tracks prices rather than changes in who we happen to be reading.

Your menu

Name the establishments you operate and the report shows which widely-offered dishes you do not carry, and where each of your prices sits in the local distribution. Your own sites are excluded from the market figures, so you are never benchmarked against yourself.

Change monitoring

On recurring reports: newly discovered establishments, suspected closures, items added and removed, and every price movement with its before, after, and evidence link. An absence after a failed refresh is never reported as a removal.

Evidence and limitations

Source dates, sample sizes, the quantile convention, the collection window, and what the report does not measure. A benchmark you cannot check is a rumour.

How you receive it

  • PortalThe report in the browser, with every figure expandable to its evidence.
  • PDFA combined document for circulation and board packs.
  • ExcelA multi-sheet workbook: benchmarks, evidence, establishments, breakdowns, changes and method.
  • CSVThe benchmark table, flat, for your own tooling.
  • Audit JSONEvery observation with source URL, timestamp and evidence locator, for verification or ingestion.

Additional recipients receive their own secure link rather than a shared password, so access can be withdrawn per person and views are attributable.

What a report is not

DishMark describes information observed on published menus. It does not measure the number of items sold, customer demand, or an establishment’s financial performance. A dish appearing on many menus is common — which is not the same as popular. We do not infer allergens, and we do not model prices that an establishment has not published.