Pricing intelligence
The spread of prices for a comparable dish across a defined set of establishments, and how that spread moves.
Are we high or low here, and by how much?
A national average is the wrong number for a pricing decision. What matters is the distribution in the catchment the site actually trades in: the lowest, the typical, the upper quartile, and how wide the gap is between them.
DishMark reports all of it, with one comparable price per establishment so a venue listing six portion sizes cannot outweigh one listing a dish once. Outliers beyond one and a half times the interquartile range are flagged and kept, because a forty-pound fish and chips is usually a sharing platter and you need to see it to judge.
Because every figure carries its source and its date, a price you take to a pricing meeting can be checked in the meeting.
What the report shows you
- Low, 25th percentile, typical, 75th percentile and high, per dish and channel
- The number of establishments and observations behind each figure
- Dine-in, takeaway and delivery-marketplace prices reported separately
- The cheapest and dearest establishment for each line, with the menu text
- Price movement since the comparison period, with evidence
| Full breakfast | £11.45 | 635 est. |
| Bacon roll | £4.95 | 399 est. |
| Cheeseburger (single) | £8.75 | 742 est. |
| Plant-based burger (single) | £11.00 | 500 est. |
| Fries (regular) | £3.75 | 768 est. |
| Sweet and sour chicken | £8.00 | 325 est. |
National dine-in medians. Full index.
Your catchment will differ from the national figure, often substantially. A report for your own area shows the establishments you actually compete with.
Build a report